Digital Advertising

36,500

Monthly Visits

24%

E-Newsletter Open Rate

28,250

Social Media Followers

46%

Traffic from Organic Search

Website Ads

Ask your sales representative about volume pricing.

Ad TypeCost Per AdDesktop SizeMobile Size
RevealAd$1,9901920 x 250px800 x 250px
AnchorAd$4,299728 x 90px640 x 100px
Leaderboard 1$695728 x 90px728 x 90px
Leaderboard 2$495728 x 90px728 x 90px
Leaderboard 3$295728 x 90px728 x 90px
Sidebar 1$495600 x 500px600 x 500px
Sidebar 2$595600 x 500px600 x 500px
Sidebar 3$295600 x 500px600 x 500px
Video Sidebar (15 Sec)$1,495600 x 500px600 x 500px
Sticky Note
Sponsored Post 1$1,395*Specs Below
Sponsored Post 2$795*Specs Below
Sponsored Post 3$695*Specs Below
Parralax Bundle$2,4951336 x 700px1336 x 700px

SUBMISSION GUIDELINES

DUE: On the 21st of the month prior to the scheduled running date. Example - An ad running in August is due on the 21st of July.

SUBMIT:

DIGITAL BANNER ADS

Static or Animated Banner ads placed on our website.

Includes Reveal, Anchor, Leaderboard, and Sidebar ads. Please submit the following materials.

  • Image: RGB, at least 150 DPI or higher Image/animation (.jpeg, .png, GIF) in the dimensions of the banner you ordered (see table)

  • Hyperlink: Where you want the banner to lead the consumers

Sponsored post 1

Sponsored post that appears as an article and allows click-through to an external website.

Please submit the following materials for the post.

  • Headline: 43~50 Characters Max

  • Subhead: (only visible on tablet/mobile): 25-50 Words max

  • Image: 734px x 413px (.jpeg, .png, or static GIF)

  • Hyperlink: Where you want to lead the consumers

Sponsored Post 2 & 3

Sponsored post that appears as an article and allows click-through to an external website.

Please submit the following materials for the post.

  • Headline: 7 words or fewer

  • Subhead: 15 words or fewer

  • Thumbnail image: 500 x 350px

  • Featured Image: (optional) 1000px wide and between 250–500px tall is preferred. (.jpeg, .png, or static GIF)

  • Hyperlink: Where you want to lead the consumers

Video sidebar

Placed as a sidebar with a video and supporting text instead of a digital banner

Please submit the following materials for the ad.

  • Video: 15 Seconds max

  • Placeholder image (optional)

  • Logo: 1080 x 1080 px

  • Subhead: 15 words or fewer

  • Hyperlink: Where you want to lead the consumers

Sticky Note

Will appear toward the top of the screen as a sticky note with handwritten text.

Please submit the following materials for the ad.

  • Text: up to 15 words

  • Hyperlink: Where you want to lead the consumers

WEEKLY E- Newsletters

Ask your sales representative about volume pricing.

Ad TypeCost Per AdImage Size
Leaderboard 1 $495728 x 90px
Leaderboard 2 $395728 x 90px
Sponsored Post 1$495600 x 400px
Sponsored Post 2 $395600 x 400px
Dedicated Newsletter$1,5001200 x up to 1550px

SUBMISSION GUIDELINES

DUE: On the 21st of the month prior to the scheduled running date. Example - An ad running in August is due on the 21st of July.

SUBMIT:

Newsletter Themes

Sip & Savor | 18,100 subscribers

Our food-and-drink-centric newsletter covering restaurants, recipes, and all things delicious.

A&E | 9,600 subscribers

Arts and entertainment — local plays, concerts, events, and shows worth seeing.

Feel Good Friday | 18,000 subscribers

A warm and fuzzy feelings newsletter that inspires, supports, and features our community.

Weekly Themed Newsletter

Dedicated NEwsletter

NEWSLETTER BANNER ADS

Static or Animated Banner ads placed in the newsletter.

Includes Leaderboard ads. Please submit the following materials.

  • Image: RGB, at least 150 DPI or higher Image/animation (.jpeg, .png, GIF) in the dimensions of the banner you ordered (see table)

  • Hyperlink: Where you want the banner to lead the consumers

E-NEWSLETTER sPonsored Post

Sponsored image and text that is placed in a newsletter, and allows for click-through to an external site.

Please submit the following materials; we will compile these into a content slot for our newsletter.

  • Headline: 7 words or fewer.

  • Body text: 50 words or fewer.

  • Image: Horizontal 600 x 400px (.jpeg, .png, or static GIF)

Dedicated E-Newsletter

A newsletter that exclusively highlights your image and content with our audience.

Please submit the following materials; we will compile these into a newsletter. Dedicated newsletters will be sent out once per month.

  • Image/animation: 1200 x up to 1550px (.jpeg, .png, GIF)

  • Hyperlink: Where you want the newsletter to lead the consumers.

  • Body text: 50–100 words.

Northwest Navigator

Monthly e-newsletter sent directly to the Northwest Travel & Life, 425, and South Sound magazine audiences. Each newsletter will include planned themes highlighting timely Northwest destinations and experiences.

Each e-newsletter offers two leaderboards and two sponsored post opportunities, following the same format as our standard E-Newsletters

See Newsletter Banner Ads and E-News Sponsored Post above for materials requirements.

35,000

Combined Subscribers

Ask your sales representative about volume pricing.

Ad TypeCost Per AdImage Size
Leaderboard 1 $1,095728 x 90px
Leaderboard 2 $895728 x 90px
Sponsored Post 1$1,395600 x 400px
Sponsored Post 2 $1,095600 x 400px

Monthly Theme Schedule & Deadlines

*July and November Monthly Newsletters are part of combined campaigns with print special section. Ask your representative for details.

MonthContent ThemeSpace ReservationMaterials Due
MARCHCity Escapes2/15/242/25/24
APRILSpring Gardens3/15/243/25/24
MAYNorthwest Cruising4/15/244/25/24
JUNEScenic Road Trips5/15/245/25/24
*JULY*Food Traveler6/15/246/25/24
AUGUS TSummer Vacation7/15/247/25/24
SEP TEMBERHiking, Biking and Paddling8/15/248/25/24
OC TOBERNorthwest Wine-cations9/15/249/25/24
*NOVEMBER*Holiday Happenings10/15/2410/25/24
DECEMBERSki-cations11/15/2411/25/24

SOCIAL MEDIA CAMPAIGNS

Your ad materials will be turned into multiple ad placements throughout Facebook and Instagram. Between Feed Posts, Stories + Reels, In-Stream ads for videos, reels and search. We'll ensure your campaign reaches both our engaged community of followers and a carefully targeted audience most likely to connect with your message, maximizing your reach and impact.

8,831

FB Followers

10,875

IG Followers

Pricing & Client Services

  • Cost: $1,495

  • Duration of Promotion: 7 days from the start date.

    Ask your sales representative about volume pricing.

    Customized plans available.

Materials

Please submit the following materials.

  • Feed Images or videos: 1080 x 1080px

  • Stories & Reels Image: 1080 x 1920px

  • Words: 50 characters

  • Hyperlink: Where you want the post to lead the consumers.

  • Social Media Handles: Please provide your username to your social media channels for tagging purposes.

  • Location/Audience Description: Provide one or more states/regions, cities, postal codes, addresses or Designated Market Areas to show or exclude your ad to people in those locations.

SUBMISSION GUIDELINES

DUE: On the 21st of the month prior to the scheduled running date. Example - An ad running in August is due on the 21st of July.

SUBMIT:

TARGETED MONTHLY BUNDLES

Optimize your ad placement with a Targeted Bundle. Your ad will be shown to a highly engaged audience actively looking for content in your chosen theme.

FrequencyCost/Month
Single Month$2,450
3 Month Commitment$2,000

Submission Guidelines: Print | Sidebar | Leaderboard

Bundle includes:

  • Sidebar ad on targeted category page and category articles.

  • 2 E-Newsletter Leaderboard-2 ads in corresponding e-newsletter.

  • ¼ Print ad placed near targeted theme (See print specs)

  • Upgrades available - ask your rep

Available Themes:

  • A&E

  • Food and Drink

  • Travel

  • Wellness

HOSTED GIVEAWAYS

Grow your audience with a dedicated 2 week digital giveaway campaign designed to drive results for your business.

  • Build brand awareness and engagement with your target audience

  • Generate 100+ qualified leads who are interested in your offer/services

  • Grow your email database

  • Gather data on your potential customers

PRICING & FORMAT

Cost: $4995

Duration of Promotion: 2 Weeks

Giveaway Format: Standard ‘Enter to win’ giveaway with basic entry form OR work with our team to build a custom entry format tailored to your industry and audience interests.

Package Includes:

  • Hosted entry form on our website

  • 2 Saturday Dedicated emails blasts, one to the entire list and another targeting users who did not open the initial email

  • 2 newsletter digital ads embedded in our weekly newsletter

  • Digital ad published accross all web pages

  • 1 Boosted social media post across Instagram and Facebook

  • Assistance with banner graphics for additional fee ($250)

Materials

  • Giveaway Prize Details:

    • The better the prize, the more leads you’ll receive

  • Digital Banner Ads:

    • Leaderboard: 728px X 90px

    • Sidebar: 600x500px

  • Social Image & Caption:

    • Images : 1080px x 1080px

    • Caption: 50-100 words

  • Entry Form Header:

    • Image or video (GIF): 750x400

SUBMISSION GUIDELINES

DUE: On the 21st of the month prior to the scheduled running date. Example - An ad running in August is due on the 21st of July.

SUBMIT:

Come partner with us.

Connect with a team member to discover how South Sound can help your brand reach the most influential readers across the South Sound.