13,500
E-Newsletter subscribers
29%
E-Newsletter Open Rate
66,000
Monthly Social Media Impressions
30,000
Monthly Web Visits
Website Ads
Ask your sales representative about volume pricing.
| Ad Type | Cost Per Ad | Desktop Size | Mobile Size |
|---|---|---|---|
| RevealAd | $1,490 | 1920 x 250px | 800 x 250px |
| AnchorAd | $3,900 | 728 x 90px | 640 x 100px |
| Leaderboard 1 | $450 | 728 x 90px | 728 x 90px |
| Leaderboard 2 | $350 | 728 x 90px | 728 x 90px |
| Sidebar 1 | $450 | 600 x 500px | 600 x 500px |
| Sidebar 2 | $350 | 600 x 500px | 600 x 500px |
| Sidebar 3 | X | 600 x 500px | 600 x 500px |
| Video Sidebar (15 Sec) | $1,295 | 600 x 500px | 600 x 500px |
| Sticky Note | |||
| Sponsored Post 1 | $950 | *Specs Below | |
| Sponsored Post 2 | $750 | *Specs Below | |
| Parralax Bundle | $2,495 | 1336 x 700px | 1336 x 700px |
SUBMISSION GUIDELINES
DUE: On the 21st of the month prior to the scheduled running date. Example - An ad running in August is due on the 21st of July.
SUBMIT:
E-mail: (10MB or less) production@premiermedia.net
Upload: to the Client Center (19MB or less - we recommend WeTransfer for anything larger)
DIGITAL BANNER ADS
Static or Animated Banner ads placed on our website.
Includes Reveal, Anchor, Leaderboard, and Sidebar ads. Please submit the following materials.
Image: RGB, at least 150 DPI or higher Image/animation (.jpeg, .png, GIF) in the dimensions of the banner you ordered (see table)
Hyperlink: Where you want the banner to lead the consumers
Sponsored post 1
Sponsored post that appears as an article and allows click-through to an external website.
Please submit the following materials for the post.
Headline: 43~50 Characters Max
Subhead: (only visible on tablet/mobile): 25-50 Words max
Image: 734px x 413px (.jpeg, .png, or static GIF)
Hyperlink: Where you want to lead the consumers
Sponsored Post 2 & 3
Sponsored post that appears as an article and allows click-through to an external website.
Please submit the following materials for the post.
Headline: 7 words or fewer
Subhead: 15 words or fewer
Thumbnail image: 500 x 350px
Featured Image: (optional) 1000px wide and between 250–500px tall is preferred. (.jpeg, .png, or static GIF)
Hyperlink: Where you want to lead the consumers
Video sidebar
Placed as a sidebar with a video and supporting text instead of a digital banner
Please submit the following materials for the ad.
Video: 15 Seconds max
Placeholder image (optional)
Logo: 1080 x 1080 px
Subhead: 15 words or fewer
Hyperlink: Where you want to lead the consumers
Sticky Note
Will appear toward the top of the screen as a sticky note with handwritten text.
Please submit the following materials for the ad.
Text: up to 15 words
Hyperlink: Where you want to lead the consumers
WEEKLY E-Newsletters
Ask your sales representative about volume pricing
| Ad Type | Cost Per Ad | Image Size |
|---|---|---|
| Leaderboard 1 | $550 | 728 x 90px |
| Leaderboard 2 | $350 | 728 x 90px |
| Sponsored Post 1 | $1,100 | 600 x 400px |
| Sponsored Post 2 | $990 | 600 x 400px |
| Dedicated Newsletter | $1,500 | 1200 x up to 1550px |
SUBMISSION GUIDELINES
DUE: On the 21st of the month prior to the scheduled running date. Example - An ad running in August is due on the 21st of July.
SUBMIT:
E-mail: (10MB or less) production@premiermedia.net
Upload: to the Client Center (19MB or less - we recommend WeTransfer for anything larger)
Weekly Newsletter
Dedicated NEwsletter
NEWSLETTER BANNER ADS
Static or Animated Banner ads placed in the newsletter.
Includes Leaderboard ads. Please submit the following materials.
Image: RGB, at least 150 DPI or higher Image/animation (.jpeg, .png, GIF) in the dimensions of the banner you ordered (see table)
Hyperlink: Where you want the banner to lead the consumers
E-NEWSLETTER sPonsored Post
Sponsored image and text that is placed in a newsletter, and allows for click-through to an external site.
Please submit the following materials; we will compile these into a content slot for our newsletter.
Headline: 7 words or fewer.
Body text: 50 words or fewer.
Image: Horizontal 600 x 400px (.jpeg, .png, or static GIF)
Dedicated E-Newsletter
A newsletter that exclusively highlights your image and content with our audience.
Please submit the following materials; we will compile these into a newsletter. Dedicated newsletters will be sent out once per month.
Image/animation: 1200 x up to 1550px (.jpeg, .png, GIF)
Hyperlink: Where you want the newsletter to lead the consumers.
Body text: 50–100 words.
Northwest Navigator
Monthly e-newsletter sent directly to the Northwest Travel & Life, 425, and South Sound magazine audiences. Each newsletter will include planned themes highlighting timely Northwest destinations and experiences.
Each e-newsletter offers two leaderboards and two sponsored post opportunities, following the same format as our standard E-Newsletters
See Newsletter Banner Ads and E-News Sponsored Post above for materials requirements.
35,000
Combined Subscribers
Ask your sales representative about volume pricing.
| Ad Type | Cost Per Ad | Image Size |
|---|---|---|
| Leaderboard 1 | $1,095 | 728 x 90px |
| Leaderboard 2 | $895 | 728 x 90px |
| Sponsored Post 1 | $1,395 | 600 x 400px |
| Sponsored Post 2 | $1,095 | 600 x 400px |
Monthly Theme Schedule & Deadlines
*July and November Monthly Newsletters are part of combined campaigns with print special section. Ask your representative for details.
| Month | Content Theme | Space Reservation | Materials Due |
|---|---|---|---|
| MARCH | City Escapes | 2/15/24 | 2/25/24 |
| APRIL | Spring Gardens | 3/15/24 | 3/25/24 |
| MAY | Northwest Cruising | 4/15/24 | 4/25/24 |
| JUNE | Scenic Road Trips | 5/15/24 | 5/25/24 |
| *JULY | *Food Traveler | 6/15/24 | 6/25/24 |
| AUGUS T | Summer Vacation | 7/15/24 | 7/25/24 |
| SEP TEMBER | Hiking, Biking and Paddling | 8/15/24 | 8/25/24 |
| OC TOBER | Northwest Wine-cations | 9/15/24 | 9/25/24 |
| *NOVEMBER | *Holiday Happenings | 10/15/24 | 10/25/24 |
| DECEMBER | Ski-cations | 11/15/24 | 11/25/24 |
SOCIAL MEDIA CAMPAIGNS
Your ad materials will be turned into multiple ad placements throughout Facebook and Instagram. Between Feed Posts, Stories + Reels, In-Stream ads for videos, reels and search. We'll ensure your campaign reaches both our engaged community of followers and a carefully targeted audience most likely to connect with your message, maximizing your reach and impact.
16,300
FB Followers
4,500
IG Followers
Pricing & Client Services
Cost: $1,495
Duration of Promotion: 7 days from the start date.
Ask your sales representative about volume pricing.
Customized plans available.
Materials
Please submit the following materials.
Feed Images or videos: 1080 x 1080px
Stories & Reels Image: 1080 x 1920px
Words: 50 characters
Hyperlink: Where you want the post to lead the consumers.
Social Media Handles: Please provide your username to your social media channels for tagging purposes.
Location/Audience Description: Provide one or more states/regions, cities, postal codes, addresses or Designated Market Areas to show or exclude your ad to people in those locations.
SUBMISSION GUIDELINES
DUE: On the 21st of the month prior to the scheduled running date. Example - An ad running in August is due on the 21st of July.
SUBMIT:
E-mail: (10MB or less) production@premiermedia.net
Upload: to the Client Center (19MB or less - we recommend WeTransfer for anything larger)
Digital Content Package
Bundle Website Banners + E-News + Social as one targeted campaign.
Ask your Sales Representative for details.
TARGETED MONTHLY BUNDLES
Optimize your ad placement with a Targeted Bundle. Your ad will be shown to a highly engaged audience actively looking for content in your chosen theme.
| Frequency | Cost/Month |
|---|---|
| Single Month | $2,450 |
| 3 Month Commitment | $2,000 |
Submission Guidelines: Print | Sidebar | Leaderboard
Bundle includes:
Sidebar ad on targeted category page and category articles.
2 E-Newsletter Leaderboard-2 ads in corresponding e-newsletter.
¼ Print ad placed near targeted theme (See print specs)
Upgrades available - ask your rep
Available Themes:
Food and Drink
Hotels & Retreats
Outdoor Adventures
Museums & Culture
HOSTED GIVEAWAYS
Grow your audience with a dedicated 2 week digital giveaway campaign designed to drive results for your business.
Build brand awareness and engagement with your target audience
Generate 100+ qualified leads who are interested in your offer/services
Grow your email database
Gather data on your potential customers
PRICING & FORMAT
Cost: $4995
Duration of Promotion: 2 Weeks
Giveaway Format: Standard ‘Enter to win’ giveaway with basic entry form OR work with our team to build a custom entry format tailored to your industry and audience interests.
Package Includes:
Hosted entry form on our website
2 Saturday Dedicated emails blasts, one to the entire list and another targeting users who did not open the initial email
2 newsletter digital ads embedded in our weekly newsletter
Digital ad published accross all web pages
1 Boosted social media post across Instagram and Facebook
Assistance with banner graphics for additional fee ($250)
Materials
Giveaway Prize Details:
The better the prize, the more leads you’ll receive
Digital Banner Ads:
Leaderboard: 728px X 90px
Sidebar: 600x500px
Social Image & Caption:
Images : 1080px x 1080px
Caption: 50-100 words
Entry Form Header:
Image or video (GIF): 750x400
SUBMISSION GUIDELINES
DUE: On the 21st of the month prior to the scheduled running date. Example - An ad running in August is due on the 21st of July.
SUBMIT:
E-mail: (10MB or less) production@premiermedia.net
Upload: to the Client Center (19MB or less - we recommend WeTransfer for anything larger)
Come partner with us.
Connect with a team member to discover how Northwest Travel & Life can help your brand reach the most inspired readers across the PNW.